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iBlog: The 15th Philippine Blogging Summit #iblog15

Archive for May, 2012

Get ready: see you at iBlog8! 37

Posted on May 22, 2012 by Administrator

iBlog8: The 8th Philippine Blogging Summit will be on May 25 and 26, 2012 at the Malcolm Theater, UP College of Law, UP Diliman, Quezon City from 8 am to 5 pm.

Note that the first 300 registered participants to come early (on or before 9 am) will be given food stub and participant kit. Afterwards, remaining food stubs and participant kits shall be given to early walk-ins.

iBlog8 is a 2-day FREE event. The first day (May 25) is targeted for bloggers, marketers, businesses and entrepreneurs wanting to understand how to tap blogs as a medium to promote their products and services. Also as a means to generate income. Day 1 also tackles advance topics on blogging – taking blogs to the next level.

The second day (May 26) is meant to everyone interested about blogging.


Day 1 AGENDA (May 25)

8:45 Introductions of bloggers in the audience, National Anthem

9:00 – 9:20 Unboxing the true potential of your blog (Carlo Ople)
How to get direct advertisers and investors in your blog. How to turn it into a full fledged online publishing business.

9:30 – 9:50 Creating a Blog Activation Campaign (Mark Joseph Delgado)

Today, blogs and social media networks in the Philippines are not just mere online marketing tools – they already evolved towards becoming effective platforms or springboards in creating activation campaigns for brands. Brand Activation, in the point of view of marketing practitioners, is simply about bringing brands to come to life. Today, blogs (like brands) can come to life too – in both online and offline world. This is achieved through contests, events, promos and other experiential marketing activities.

10:00 – 10:15 BREAK

10:15 – 11:00 SEO and Social Media Marketing Panel

  • On Site Optimization 101 (Sean Patrick Si)
  • Inbound Marketing – Merging SEO, Social, Content Marketing, Conversion Optimization and Online Branding (Jason Acidre)
  • Utilizing Blog Networks for SEO and Social Media Traffic (Kim Tyrone Agapito)

11:20 Keynote Talk: UNILAB


1:00 – 1:20 Blogging, social media and journalism: The use, misuse and abuse of freedom of expression (Danilo Arao)

– Responsibility vs anarchy: Is there such a thing as “borderless” freedom?
– Limited freedom amid absolute control of social media and blogging accounts.
– Dos, don’ts and maybes in blogging and social media.
– Yes-yes and no-nos in blogging and online journalism.

1:30 – 1:50 Social Media and Social Change (Tonyo Cruz)

Social media, especially blogging, play a role in propelling advocacies and causes, whether by individuals or organizations. What the trends and tools in the arsenal of social media that have been and could be used for social change. The age of social also brings about new causes — like #betterinternet, bridging the worsening digital divide and making governments and business more accountable to the public.

2:00 – 2:20 Unwritten Blogging Etiquettes (Gellie Anne Abogado)

Unlike journalism, blogging doesn’t have its own specific code of ethics that is why there would be times when some companies think that bloggers have been becoming abusive of their title as a blogger. Internet is a free space and owning a blog is as simple as 1,2,3. It doesn’t matter if you don’t have the fancy buttons and banners in your blog because once you post a controversial write-up, it will definitely create a stir. Will discuss the importance of researching a topic first before blogging about it, thinking twice before posting that blog post, attending events and why we should blog about it, and what is expected from bloggers.

2:30 – 3:00 Youth and Blogging: The Next Generation Bloggers Are Here (Lloyd Salac)

Fresh perspectives about the youth and their impact on the blogging community and social media. What’s next for the blogging community and social media with youth bloggers.

3:00 – 3:15 BREAK

3:15 – 3:35 Kasali Kayo: Reaching Out to Overseas Filipinos for the 2013 Elections via Social Media (James Jimenez)

This session aims to provide insight on how the COMELEC aims to use social media to prepare overseas voters for the 2013 elections. Furthermore, how can bloggers participate, help out, and monitor election developments.

3:45 – 4:05 Bloggers the new PR community (Boris Joaquin)

Marketers and PR peeps nowadays spend a lot of time, money, energy and creativity to actually put together a plausible and meaningful PR campaign to track bloggers top post and promote. Bloggers did not fall off a turnip truck. If they don’t see the value in the pitch, they won’t post. If they fancy that you’re just asking them to post because you want to vampire bat on their Google juice, then you’re likely to be in a whole lot of #fail and possibly a whole lot of pain. The white-hat link-farm organic SEO pwn effect is only secondary if you are, the entire way along, a total Mensch and have amazing assets, viral-quality video, a great pitch, an accurate target, and a gentle, kind and generous follow-through.

4:15 – 4:35 Financial Planning for Bloggers (Garry Zaldy De Castro)

Each blogger should be equipped with financial education as early as possible. Bloggers can also help spread financial literacy even more.

Raffle of sponsor items, iBlog8 shirts, and group photo shot.


Day 2 (May 26)

8:45 Introductions of bloggers in the audience, National Anthem

9:00 – 9:20 The Soul of Blogging (Rem Tanauan)

We have been learning about blogging from only one side of the coin: blogging as a marketing and money-making tool to grow one’s business and organization. To balance the equation, we must also explore the other side. The Soul of Blogging focuses on how to tap this deep inspiration to write, share and blog, how to see and unfold those insights, and how to use blogging as a tool not just to connect, but also to share oneself to the other.

9:30 – 9:50 Politics of Blogging (Janette Toral)

Bloggers who decided to take this craft seriously will later on realize that the blogosphere, like any other industry segment, has its own share of politics. This session intends to give practical advise on how to suit up, dodge attacks, and fight back when needed.

10:00 – 10:15 BREAK

10:15 – 11:00 Blog Writing Panel

11:20 Keynote Talk: McDonald’s Philippines


1:00 – 1:20 Teaching and Learning through EduBlogging (Noel Feria)

1:30 – 1:50 How to make your blog stand out from the crowd (Victorino Q. Abrugar)

Guide aspiring bloggers on ensuring that their blogs will become competitive amidst the tough competition in the blogosphere. It will have a quick yet intense discussion on building up the foundation of a blogger, which include acquiring the right personal attributes, choosing the right investments, becoming unique and influential, achieving world-class quality and excellence, leveraging SEO and social media marketing, and ensuring consistency.

2:00 – 3:00 Social Media Panel

3:15 – 3:30 BREAK

3:30 – 3:50 Social Media Legal Issues (Atty. JJ Disini)

This session aims to answer legal issues that includes:
1. Use of photos with credit but without consent.
2. Use of photos demonstrating proof of work – but is actually owned by others (and used without consent).
3. Can status messages on social media accounts be used for libel cases?
4. What are the legal responsibilities of  companies and individuals who organize online contest and collect data? If data is misused and found out, what can victims do about it?

4:00 – 4:20 Increasing Health Information Access through Blogging (Alvin Cloyd Dakis)

Health Professionals like doctors, nurses and midwives are the front liners in healthcare. They provide health services directly to their clients. But with the advent of “telemedicine” wherein health & medical services can now be accessed online, how are health professionals gearing themselves to include blogging as their means of educating their clients? How is blogging an essential tool in providing accurate and sound health information of health providers to the general public? How can health professionals maintain patient confidentiality & professional ethics especially when they blog about their experiences or even use social media as their tool? How can blogging help in advancing the issues faced by health professionals?

Raffle of sponsor items, iBlog8 shirts, and group photo shot.

DAY 1 & 2 EMCEES / Co-Host are: Flow Galindez and Rod Magaru.


We are thankful to the following for supporting this event. Major sponsors: UNILAB and McDonald’s Philippines.

Silver sponsors: Villar FoundationTV5, and Kaspersky Lab.

Patron sponsors: Proactiv Solutions Philippines, Sulit.com.ph, and Gizmo Pro Computers and Gadgets.

P.S. We are still looking for sponsors.


Silver Sponsor: Kaspersky Lab 0

Posted on May 21, 2012 by Administrator

Our sincerest thanks to Kaspersky Lab for signing up as an iBlog8 sponsor.

Here’s more info about the organization:

Kaspersky Lab is the world’s largest privately-held Internet Security company, providing comprehensive protection against all forms of IT threats such as viruses, spyware, hackers and spam. The company’s products provide in-depth computer defense for more than 300 million systems around the globe, including home and mobile users, small and medium-sized businesses and large enterprises. 

In 2012, Kaspersky Lab celebrates its fifteenth anniversary. Undoubtedly, the company’s most valuable asset is the relentless expertise it has gained in those years of combating viruses and other IT threats, enabling us to preempt trends in malware development.

This helps the company to remain one step ahead of the competition and provide their users with the most reliable protection from new types of attack.

In the Philippines, iSecure Networks, Inc. is the exclusive distributor of Kaspersky security products and solutions.

Kaspersky Lab’s flagship consumer/home user products which are doing very well in the Philippines are the Kaspersky Internet Security 2012 (KIS) and Kaspersky Anti Virus 2012 (KAV)

The latest versions of KIS and KAV are designed to provide Internet users with maximum protection and convenience.

Kaspersky Internet Security 2012 and Kaspersky Anti Virus 2012. 

The Internet has become an integral part of life for today’s computer users, but it is awash with dangers and threats. A tool which many people depend on during business trips and vacations, the Internet harbors a multitude of threats that lie in wait for unsuspecting users, including data theft, phishing, cyber-blackmail and mass spam mailings to name but a few.

As a result, users need comprehensive protection whenever they go online because computer threats could be lurking anywhere: in online services and emails, on removable media, or even on public networks in airports and hotels.

Kaspersky Lab’s flagship home user products are distinguished by the comprehensive protection that they provide. 

Your computer and the data you store on it will be secure, regardless of the types of files you are working with, how often you use the Internet, or where you connect from — at home, or via a public access point.

The all-new Kaspersky Internet Security 2012 and Kaspersky Anti-Virus 2012 incorporate the most advanced and effective protection technologies:

  • a sandbox for launching suspicious applications
  • a program activity monitoring module
  • a script emulator
  • a cloud-based reputation database, and
  • a virtual keyboard plus many other features.

Kaspersky Lab strives to continually improve the technologies we use in order to successfully counter the ever more complex computer threats that appear daily. That is why Kaspersky Internet Security 2012 and Kaspersky Anti-Virus 2012 feature a whole host of new and improved features.

First-rate protection against unknown threats

New malware appears at an extremely rapid rate these days — roughly 35 thousand new malicious programs each day. There are no signatures for these new threats, meaning innovative methods are required to detect them.

Kaspersky Internet Security 2012 and Kaspersky Anti-Virus 2012 effectively neutralize new threats using non-signature-based behavioral analysis of suspicious programs. Kaspersky Lab’s latest products are capable of tracking program activity during present and previous work sessions.

Monitoring program activity uses data from other components, such as the proactive protection module, email, web and IM antivirus components, the firewall, etc. The monitoring module tracks complete chains of events that could impact security, and literally pieces together an entire picture of program operations or even groups of operations affected by malware.  If there have been a number of related incidents on your computer, all the monitoring module needs is to detect one of them in order to find all of the others.

Importantly, it is now possible to cancel and roll back all of the actions executed by a program not only in the current working session, as was the case with Kaspersky Internet Security 2011 andKaspersky Anti-Virus 2012, but in previous working sessions too. Furthermore, the list of actions that can be cancelled has been expanded to include the creation, renaming and modification of files, as well as changes to or new entries in the system registry, etc.

Malicious activity detection has also taken a step forward with the use of behavioral templates. Kaspersky Lab data about malicious programs is incorporated into these behavioral templates,and a centralized template database helps to quickly locate unknown malicious code with complex behavioral patterns.

Improved protection from the cloud

In the 2012 versions of Kaspersky Lab’s home user products, cloud-based technologies — the cutting-edge of antivirus development, have been improved. By regularly exchanging information between products installed on users’ machines and the centralized databases in the cloud, the most up-to-date threat information is made available for the protection of users. Now, in addition to superior protection from the cloud, the new product versions also demonstrate how they do it. The main program window provides users with in-depth information about which cloud components are active and how they are protecting users’ computers and personal data.

With just one click, users of Kaspersky Internet Security 2012 and Kaspersky Anti-Virus 2012 can find out about the reputation of any file on a local computer and make an informed decision as to whether or not to use it. All users need to do is right-click on the file’s icon and select the ‘View file reputation in KSN’ menu option.

Users will then be shown the file’s threat rating as determined by the Kaspersky Security Network cloud service, which has been greatly improved since its inception and development three years ago. In addition to a file’s rating, users can also find out about the geographical distribution of the file, the level of trust attributed to it by other users and other similar information stored by Kaspersky Lab’s cloud tracking and rapid response systems.

The 2012 versions of Kaspersky Internet Security and Kaspersky Anti-Virus warn Internet users of links that pose a threat and which will redirect users to fraudulent, malicious and spammer websites. Kaspersky Lab’s latest products receive the most up-to-date information available about undesirable Internet resources directly from the cloud, including websites with adult, violent and other similarly unsavory content. Users can rest assured that they will not find themselves entering websites designed to steal their personal information or infect their computers.

Cloud technologies have even improved protection against spam. Databases located in the cloud provide templates for new spam emails in real time. This helps Kaspersky Internet Security 2012and Kaspersky Anti-Virus 2012 to quickly adapt to ever-changing spammer tactics and be able to provide proper protective measures. Users do not have to fine-tune the new, user-friendly Anti-Spam module before getting down to work — the cloud already has all of the latest available data on spam mailings.

Furthermore, Kaspersky Lab believes that the combination of cloud protection and security software running on users’ computers is an ideal way of ensuring multilayered protection. At present, this hybrid approach is the best option in terms of combating the wide range of threats out there in the wild. That is why both of the new product versions feature improved cloud technologies and enhanced program capabilities.

Convenience and speed

Kaspersky Internet Security 2012 and Kaspersky Anti Virus 2012 are both high-performance products designed for minimal impact on your computer’s running speed and program operations. Kaspersky lab’s products have been streamlined for optimal day-to-day use when surfing the Internet, searching for and viewing web pages, making VoIP calls, wathing HD videos and playing online games, etc.

The intelligent update system downloads updates for active product components only andlaunches them immediately after they have been plugged in. That means that antivirus database components are kept right up-to-date and download traffic is minimized. The update launch mode has been adapted to suit typical laptop and desktop work modes and will not slow down performance when operating system activity is resumed or a user launches programs.

The Kaspersky Internet Security 2012 and Kaspersky Anti-Virus 2012 interfaces have been improved and now feature 3D and animated graphics, yet remain straightforward anduser-friendly. The animated area of the main window contains intuitive icons for key actions, including disk scans, database updates, etc.

The latest versions of Kaspersky Internet Security 2012 and Kaspersky Anti-Virus 2012 can now be used with touch-screen devices. Product installation has also been optimized, minimizing any conflicts with incompatible security software. Additionally, the steps for activating andpurchasing licenses can now all be found in one convenient window.

To learn more about Kaspersky Internet Security 2012 and Kaspersky Anti-Virus 2012, visit: http://www.kaspersky.com/kaspersky_internet_security.


Patron Sponsor: Sulit.com.ph 3

Posted on May 08, 2012 by Administrator

Many thanks to Sulit.com.ph for signing up as a sponsor of iBlog8.

More info about the organization:

Sulit.com.ph is the # 1 online classified ads and marketplace in the Philippines where people buy and sell a wide variety of goods, products, and services under different categories, including Real Estate, Cars & Automotives, Buy & Sell, Business Products & Services, and Jobs, etc.

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