iBlog: The 6th Philippine Blogging Summit

PDF files of speakers’ presentations from Day 2 of iBlog 3:

Blogging for Newbies
Abe Olandres – Blogging Success Story
Anton Diaz – Photoblogging Success Story
Manuel Quezon III – Philippine Politics and the Blogosphere

Blogging Trends Track
Wilson Chua – Podcasting Growth Trends

Blogging and Journalism Track
Alecks Pabico- Blogging and Investigative Journalism
Angelo Racoma- Blogging and Mainstream Media

Professional Blogging Track
Marc Macalua- Blogging for Advancing One’s Career
Gail dela Cruz- Increasing Blog Popularity

by digitalfilipino

The 2nd day of iBlog3: the 3rd Philippine Blogging Summit had a lot of content-packed info that included:

Abraham Olandres, the Philippines most popular blogger, shared his site as a case study. His site currently earns five income (US$) figures per month. His blogging success tip includes focusing on niche, be consistent, be different (talk louder), communicate or socialize with other bloggers and their readers, and strategize. It is amazing to see how his first stint in iBlog Summit contributed in strategizing his blog direction.

Anton Diaz shared his blogging success tips that includes treating a blogging adventure as a marathon where burning passion and desire is consistent, smart photo-blogging skills, and uniquely creative content. He blogs like writing his autobiography, taking photos of important landmarks in Manila to compare it in the future, and his advocacy which is promoting the various islands. He also gave a list of wrong reasons for blogging, SEO tactics, ten commandments of blogging, writing content that is viral of nature.

Manuel L. Quezon III expressed his desire to hopefully see more Filipino political bloggers that are not affiliated with any politician or working in the media. He also emphasized that each blogger has a leadership role to take on. He encourages bloggers to ask and answer the question as to why are we still here in this situation? Politics is a human activity and personalities/issues are always involved. It is finding out what people are thinking, what matters to them, concerns, venting, and observations. He encourages Filipinos to be a fighter.

Wilson Chua of eRadioPortal shared his personal visionary trend on podcast growth. He affirms that podcast increases a website popularity. Two important drivers as well includes time shifting advantage where people can listen from different time zones and portable as content can be consume wherever. Media companies are also using podcast as a tool to combat pirates.

Aileen Apolo of Google discussed the growing trends in the market today and why all of us should consider it seriously in planning our programs in the market.

Norman Agatep of Euro 4D enlightened the audience about how bloggers are considered as prosumers or influential consumers. Bloggers are referred to as bees or trendspreaders.

Alecks Pabico shared that PCIJ celebrated 2nd anniversary of its online blog presence early April. He participated during the 1st iBlog when the PCIJ blog just started then. Right now, the publication considers itself niching in multimedia investigative journalism. Alecks believes that text-centric journalism will say goodbye soon.

J Angelo Racoma showed how social news link to mainstream media and even to blogs (and vice versa). Trust plays an important role for social news to work. My sincerest thanks to Angelo also as he was not feeling very well at that time but still took time to attend the event.

Malou Mangahas believes that blogging is a new breed of journalism and shared the GMA TV Network’s growing experience and experiment with blogging. Malou believes that TV networks can’t ignore blogs and the opportunity to engage with avid readers and followers. Despite embracing blogs, the team has to embrace the same code of ethics or rules to be followed.

(Cheers to Rachel Khan for making time to moderate the said panel)

Marc Macalua shared tips on how blogging can be used to advance one’s career. It is interesting to note also how iBlog2 (last year) played a role in Marc’s personal career as his boss offered him a great position after the event.

Jayvee Fernandez, in his very lively way, shared some tips on how can one join a blogging network, revenue opportunities for a blog, and tips on becoming a professional blogger.

Gail De la Cruz – Villanueva shared blog promotion techniques that every blogger should note of.

You can also watch the day 2 webcast: 1, 2, 3.

PDF files of speakers’ presentations from Day 1 of iBlog 3:

JJ Disini’s Keynote

Newbies Track
Chris Haravata – Blogging 101
Lauren Dado – The Do’s and Don’ts of Personal Blogging
Noemi Dado – Personal Blogging Success Story
Marcelle Fabie – Unlocking Your Creative Blogging Potential
Arelle Valla – “What every business person should know about blogging”

Art and Literary Track
Jonas Diego – Blogging as Alternative Publishing for Comic Book Creators
Dean Alfar – Literary Blogging Experience, Observations, and Trends

Legal Track
Roby Alampay – Blogging and Freedom of Expression in ASEAN
Emerson Ba̱ez РEthics and Blogging
Atty. Jaime Soriano – Blogging and Copyright Law

Can be downloaded here, here, here, and here.

Windows Media is required to play these podcasts.

by digitalfilipino

Atty. JJ Disini head of the UP-ISP program opened the program full of excitement. He expressed his view as to how the blogosphere is growing and adjusting as the need and lifestyle of bloggers change in time. Hopefully, the annual iBlog: Philippine Blogging Summit event will continuously play a role in the changes bloggers go through.

Chris Haravata gave a great opener on blogging 101 and the tools that he used to make one’s blogging adventure as hassle free as possible. This session was actually meant for newbies who haven’t tried blogging although most of the participants already have their own blog. I realized later on that the session was fruitful as there are still many things, widgets or plugins, that we didn’t know are already available.

Lauren Dado shared the do’s and don’ts of blogging. Her experience on bloggable and non-bloggable concerns was really interesting. One important lesson from it is being very cautious when using your blog to attack someone. According to Lauren, this is her first public speaking engagement and I must say that she is certainly very good at it. (Download a podcast version of her talk)

Noemi Dado talked about her blogging adventure, technique in building and promoting one’s blog. It is heartwarming to know how iBlog2 played an important role in growing her blog popularity.

Marcelle Fabie shared tips from the Artist Way as tool to develop one’s blogging capability. He was very creative in his presentation as he did some magic tricks at the same time as well.

Arelle Valla, who attended iBlog2 last year and got very inspired, was able to capitalize on blogging as a business tool. Even Dean Jorge Bocobo was amazed to how she has grown. Arelle now uses her blog to market real estate properties and her other business ventures.

Steve Tsao of IPVG shared the company’s interest in the growing local blogosphere and wanting to explore areas of collaboration. This is especially true for growing its DreamVille community that has more than 400,000 members today. Another exciting announcement that Steve made is the release of Granado Espada this year. Experiencing the game in its closed beta was most enjoyable and look forward to its launch soon.

Jonas Diego announced his mission this year of making WebComics through blogs a reasonable profitable venture to inspire other publishers to do the same. As a publisher of my own books and reports, I agree with Jonas that it is quite tough and expensive to do that these days. Although, like Jonas, this forces me to be creative in approach.

As always, Dean Alfar has inspired a lot of the non-bloggers to consider blogging soon. He encourages bloggers to keep an open mind in sharing knowledge, oneself, and critical comments. This is especially true for avid readers whose value can help in improving oneself.

Roby Alampay of SEAPA enlightened the audience on how lucky Filipinos are with our freedom of expression and why we should take an active voice about bloggers in nearby countries who have been put to jail by their governments for dissenting opinions they expressed. I do hope that iBlog4, with SEAPA’s participation, will become a regional event in 2008. The Philippines is the ideal venue being one of the countries where freedom of expression is very much strong.

Emerson Banez talk about blogger’s code of ethics highlighted the various events that happened in the blogosphere that always raises the question on code of ethics such as below the belt social commentaries to acceptance of product giveaways in exchange for a review. Emer did not really cited a list of rules. However, he hopes that pro-blogging should not be limited to being a money-maker or revenue-earner type of blogger but also because they are practitioners that follows a certain code such as doctors, lawyers, teachers, among others.

Atty. Jaime Soriano discussed the various challenges that bloggers face with copyright regulations. However, with Creative Commons, bloggers can now explore sharing their work to the world with appropriate guidelines. This is one aspect that I’m certainly open in integrating in my blog and published works this year.

Just a few more days before iBlog 3. By this time, a lot of you know the drill. But here are a couple of announcements to help things run smoothly:

The summit will be held on April 13 to 14 at the School of Economics Auditorium in UP Diliman. Program will start at 9:00 A.M. Check-in for registered attendees will start at 8:00 AM. A map of the university can be downloaded here.

If you registered online, and belong to the first 300 registrants, you will be prioritized for seating, conference kits and food stubs as long as you check-in before 10:00 AM for both days of the summit. After which we’ll start giving food stubs to the next 300 registrants and/or walk-in attendees. For convenience, please take note of your registration number.